We completely rebranded Agency Administrators. We started by taking a close look at their business objectives and unique attributes as they relate to the needs of the target. Throughout a comprehensive Brand Discovery process we gleaned information critical to the relevance of their messaging. From there we developed a brand positioning statement and key messages. Once the communications framework was in place, we designed an identity package including a new logo, business cards, and stationary. We then designed a new website, brand catalog, and sales collateral.