Most marketers are responding well to the tide shift from traditional marketing efforts like print and TV, to digital efforts such as email marketing, social media, and paid search. But how many are looking at their effectiveness against one another?
If you’re a marketing professional you likely put a high value on strong design when it comes to traditional marketing mediums like print ads and brochures. Now that we’re all focusing so heavily on
According to a recent Forbes article, citing a study conducted by Ascend2, email marketing was ranked, by marketers, as one of the most effective marketing tactics. Email marketing works, when done the right way.
Managing social media in a strategic manner will help yield more effective results. When executed strategically, social media has the power to drive traffic to your website, create awareness and engage potential customers.
Your company’s brand starts with the visual components of your marketing materials. The design of your logo, website, collateral, and print advertising are often the first elements of your brand that potential clients come into contact with. These elements can directly affect the perception of your business.